Leather Wraps
Project:
Email Design, Photography, Marketing Copy & Social Media Video
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Email Design, Photography, Marketing Copy & Social Media Video
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Overview:
I led the creative direction for Jane’s Agenda’s campaign promoting their wrap-around vegan leather covers, showcasing both their premium craftsmanship and versatility. I handled the full visual execution, from styling and photographing the product to designing the email layout. For email design, I created a polished, responsive template that aligned with the brand’s aesthetic and drove engagement. Additionally, I crafted compelling marketing copy and directed the production of a social media video to highlight the product’s features. I also managed the campaign’s marketing strategy, ensuring cohesive messaging and optimizing promotional efforts across digital platforms for maximum reach and conversion.
I led the creative direction for Jane’s Agenda’s campaign promoting their wrap-around vegan leather covers, showcasing both their premium craftsmanship and versatility. I handled the full visual execution, from styling and photographing the product to designing the email layout. For email design, I created a polished, responsive template that aligned with the brand’s aesthetic and drove engagement. Additionally, I crafted compelling marketing copy and directed the production of a social media video to highlight the product’s features. I also managed the campaign’s marketing strategy, ensuring cohesive messaging and optimizing promotional efforts across digital platforms for maximum reach and conversion.
