Paper Hug Email Design
Project:
Email Design & Marketing Copy
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Email Design & Marketing Copy
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overview:
For this re-engagement email campaign, I designed a warm, brand-aligned message to welcome back former subscribers, featuring an exclusive 15% off incentive. The email highlighted updated subscription benefits, community perks, and a customer testimonial to rebuild interest and trust. I ensured the layout was clean, mobile-optimized, and included a strong visual hierarchy with a clear call to action, balancing emotional appeal with conversion strategy. I managed the full creative process, from email design and messaging strategy to CTA optimization and marketing coordination, ensuring the campaign was responsive and aligned with the brand's voice for maximum subscriber reactivation.
For this re-engagement email campaign, I designed a warm, brand-aligned message to welcome back former subscribers, featuring an exclusive 15% off incentive. The email highlighted updated subscription benefits, community perks, and a customer testimonial to rebuild interest and trust. I ensured the layout was clean, mobile-optimized, and included a strong visual hierarchy with a clear call to action, balancing emotional appeal with conversion strategy. I managed the full creative process, from email design and messaging strategy to CTA optimization and marketing coordination, ensuring the campaign was responsive and aligned with the brand's voice for maximum subscriber reactivation.
