Mystery Bags
Project:
Email Design, Photography & Marketing Copy
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Email Design, Photography & Marketing Copy
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Overview:
I led the visual direction and creative execution for Jane’s Agenda limited-edition Mystery Bags campaign—curated bundles featuring surprise selections of handcrafted accessories. My primary focus was on graphic design and visual storytelling: I styled and photographed all products, then crafted clean, compelling layouts that highlighted the exclusivity and excitement of the Mystery Bags while staying true to the brand’s minimalist aesthetic. In addition to design, I directed the full marketing rollout—overseeing copywriting, visual asset planning, and scheduling across digital platforms to generate buzz, drive traffic, and boost conversions.
I led the visual direction and creative execution for Jane’s Agenda limited-edition Mystery Bags campaign—curated bundles featuring surprise selections of handcrafted accessories. My primary focus was on graphic design and visual storytelling: I styled and photographed all products, then crafted clean, compelling layouts that highlighted the exclusivity and excitement of the Mystery Bags while staying true to the brand’s minimalist aesthetic. In addition to design, I directed the full marketing rollout—overseeing copywriting, visual asset planning, and scheduling across digital platforms to generate buzz, drive traffic, and boost conversions.
